Crisis Communications: Developing an IR strategy for COVID-19
October 4, 2020The impact of COVID-19 is being felt broadly, across all regions, sectors and markets. The Investor Relations (IR) professional plays a critical role in how a company communicates through rapidly changing market dynamics. In addition to a well-thought-out crisis communications plan, it is crucial for companies to showcase basic tenets of good corporate governance, such as their leadership and business resiliency, as well as to maintain control of the dialogue when handling a crisis like COVID-19.
